2017-2018 Academic Catalog [ARCHIVED CATALOG]
Course Descriptions
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Business Administration |
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BUAD 100 - Employability-Interpersonal Skills Development 3 CR
This course is designed to help students enhance their interpersonal skills for career, job, and life success. The main focus is to present opportunities for students to practice developing job-related emotional intelligence and impression management skills.
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BUAD 101 - Introduction to Business 3 CR
A survey course analyzing business organization and management in the areas of marketing, finance, human resources, electronic commerce, and operations management. Emphasis is placed upon developing a vocabulary of business terminology and acquainting the student with careers and opportunities in business. Cases and current events related to business practices are utilized. Lab Fee
Prerequisites & Requisites: ACCUPLACER® reading score of 60, or at least a grade of C in TSRE 55 .
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BUAD 104 - Business Correspondence 3 CR
Designed to give students a review of the mechanics of English applicable to business. A review of functional grammar, spelling, and letter layout is included. The primary emphasis is on business letter and report writing both for content and format. Lab Fee
Prerequisites & Requisites: (1) Select 1 course from TSEN 95 or ENGL 151 with at least a grade of C or P (AND) (2) Take BUAD 101 with at least a grade of C.
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BUAD 115 - Global Business 3 CR
This course consists of an overview of global business today. It is designed to provide the student with the basic concepts and theories pertaining to global business. Included are import and export strategies, global trade, global electronic commerce, economic and political trade issues, cultural aspects, and developing and developed countries. The basic function of global business, including managing, marketing, financing, producing, electronic commerce, and transporting will be discussed on a limited basis. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 121 - Principles of Advertising 3 CR
An analysis of advertising’s role in modern marketing and how it helps sell goods, services, and ideas. The principles of layout design, copy, media structure, media analysis and selection, budgeting, and campaign strategies are covered. These are applied through numerous projects which emphasize advertising practice in addition to theory. A study is made of the behavioral sciences and their relationship to effective advertising practice. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 131 - Principles of Management 3 CR
An analysis and application of the basic principles of management. Subjects will include management by objectives, supervisory leadership styles, current managerial problems, motivational techniques, organizational problems, communications, planning techniques, and management control systems. Emphasis will be placed on individual and group involvement through case problems, group discussions, role playing, and other individual involvement methods. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 132 - Human Resources Management 3 CR
An analysis of the management of personnel from the viewpoint of the individual supervisor and the personnel department. Subject content will include corrective discipline, grievance procedure, collective bargaining, job analysis, interviewing and placement techniques, performance evaluation, psychological testing of employees, and supervisory development and motivation. These subjects are presented through individual and group involvement techniques, such as case studies, discussions of current problems, and role playing. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 200A - Cooperative Education 3 CR
This cooperative education experience is for students in the Accounting, Business Administration, and Business Management Programs. The course is designed to provide each candidate with the necessary analytical, problem-solving, decision-making, supervisory and/or communication skills to be successful in a business environment. Students will practice the accounting, administrative, and/or supervisory duties in the existing marketplace. Students will meet as a class one hour per week. Topics in the workplace (including career selection and marketing, investing and retirement planning, professionalism and ethical practices) will be the focus of the weekly co-op series.
Additional Information: Co-op coordinator approval.
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BUAD 200B - Cooperative Education 3 CR
This course is a continuation of BUAD 200A . This is a coordinated work experience for students taking accounting- or business-related programs. To be enrolled in this course, students must be in an accounting- or business-related position providing new career-related experiences in the workplace. Students will meet as a class one hour per week.
Prerequisites & Requisites: Take BUAD 200A with at least a grade of D-.
Additional Information: Co-op coordinator approval.
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BUAD 200C - Cooperative Education 3 CR
This course is a continuation of the experiences of BUAD 200A and BUAD 200B . This is a coordinated work experience for students taking accounting- or business-related programs. To be enrolled in this course, students must be in an accounting- or business-related position providing new career-related experiences in the workplace. Students will meet as a class one hour per week.
Additional Information: Co-op coordinator approval.
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BUAD 201 - Business Law 3 CR
General overview of the U.S. legal system covering laws, court procedure, and selected current significant legal rulings. An analysis and application (through the case study approach) of the concepts and rules of law with particular emphasis on the Uniform Commercial Code. Contracts, torts, commercial papers, and electronic commerce will be covered. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 202 - Business Law 3 CR
Secured transactions, business organizations, partnerships, corporations, electronic commerce, bankruptcy, trusts, bailments, estates, wills, property, leases and mortgages, and insurance will be covered. The case method will be employed, and selected current significant legal rulings will be discussed. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 212 - Personal Finance 3 CR
This course discusses the techniques that can be applied to personal financial management. Key components of this course include concepts and strategies associated with money management, taxation, savings and retirement planning, consumer credit and financing, insurance (auto, home, life, and liability), and investment strategies. Lab Fee
Prerequisites & Requisites: ACCUPLACER® reading score of 60, or at least a grade of C in TSRE 55 .
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BUAD 213 - Business Statistics 3 CR
A basic principles course emphasizing statistical techniques, particularly their application to business and economics. The study of descriptive statistics leads to an understanding of measures of dispersion and central tendency. With this background the student progresses to probability and sampling theory leading to inferential statistics. Various tests of significance are studied including chi-square, analysis of variance, and the binomial distribution using real world examples. Finally, the relationship between data is studied using regression and correlation analyses. The use of the computer will be introduced throughout the course. [24-24-48] Lab fee
Prerequisites & Requisites: (1) Take BUAD 101 with at least a grade of C (AND) (2) ACCUPLACER® elementary algebra score of at least 85, or 1 course from MATH 102 , MATH 105 , MATH 111 , MATH 112 , MATH 115 , MATH 118 , MATH 119 , MATH 125 , MATH 130 , MATH 132 , MATH 140 , MATH 141 , MATH 142 , MATH 241 , or MATH 242 with at least a grade of C.
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BUAD 251 - Principles of Marketing 3 CR
The functions of the marketing mix are analyzed as to how they interact with each other, with other business functions through electronic commerce, and with several components of the business environment. Understanding of these marketing functions is developed through a study of a variety of applied marketing problems, exercises, internet searches, and business case histories. Lab Fee
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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BUAD 271 - Consumer Behavior 3 CR
A treatment of the processes of consumer motivation, perception and learning, the nature and influence of individual predispositions in relation to the buying processes, exogenous influence, consumer decision-making, and aggregate behavior. Emphasis will be placed on behavior models and quantification methods.
Prerequisites & Requisites: Take BUAD 251 with at least a grade of D-.
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BUAD 272 - Marketing Management 3 CR
Through case problems and other learning methods, the student will address the marketing decision-making and planning processes employed by middle and top managers. Using advanced marketing concepts, the student will develop tactics and strategies for satisfying consumer and industrial consumer needs.
Prerequisites & Requisites: Take BUAD 251 and BUAD 271 with at least a grade of D-.
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BUAD 273 - Labor Relations 3 CR
The purpose of the course is to present the rights and duties of management in dealing with labor and the economic consequences of union and management policies and practices. The course also deals with administrative activity in terms of human relationships involved.
Prerequisites & Requisites: Take BUAD 131 with at least a grade of D-.
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BUAD 274 - Organizational Behavior 3 CR
Analysis of human behavior in organizational settings with the purpose of determining appropriate leadership styles. Emphasis on resolving human dilemmas in the organization. There will be case studies, critical incidents, and role playing. Simulation models are augmented with lecture and cases to maximize student involvement.
Prerequisites & Requisites: Take BUAD 101 with at least a grade of C.
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