The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Kellogg Community College
  Oct 20, 2017
2017-2018 Academic Catalog 
2017-2018 Academic Catalog

BUAD 271 - Consumer Behavior

3 CR
A treatment of the processes of consumer motivation, perception and learning, the nature and influence of individual predispositions in relation to the buying processes, exogenous influence, consumer decision-making, and aggregate behavior. Emphasis will be placed on behavior models and quantification methods.

Prerequisites & Requisites: Take BUAD 251  with at least a grade of D-.