2017-2018 Academic Catalog 
    
    Nov 23, 2024  
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2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BUAD 271 - Consumer Behavior

3 CR
A treatment of the processes of consumer motivation, perception and learning, the nature and influence of individual predispositions in relation to the buying processes, exogenous influence, consumer decision-making, and aggregate behavior. Emphasis will be placed on behavior models and quantification methods.
Prerequisites & Requisites: Take BUAD 251  with at least a grade of D-.


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