Sep 25, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

BUAD 251 - Principles of Marketing

3 CR
The functions of the marketing mix are analyzed as to how they interact with each other, with other business functions through electronic commerce, and with several components of the business environment. Understanding of these marketing functions is developed through a study of a variety of applied marketing problems, exercises, internet searches, and business case histories. Lab Fee

Prerequisites & Requisites: Take BUAD 101  with at least a grade of C.