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    Kellogg Community College
  Dec 17, 2017
2017-2018 Academic Catalog 
2017-2018 Academic Catalog

BUAD 272 - Marketing Management

3 CR
Through case problems and other learning methods, the student will address the marketing decision-making and planning processes employed by middle and top managers. Using advanced marketing concepts, the student will develop tactics and strategies for satisfying consumer and industrial consumer needs.

Prerequisites & Requisites: Take BUAD 251  and BUAD 271  with at least a grade of D-.