2017-2018 Academic Catalog 
    
    Nov 23, 2024  
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2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BUAD 272 - Marketing Management

3 CR
Through case problems and other learning methods, the student will address the marketing decision-making and planning processes employed by middle and top managers. Using advanced marketing concepts, the student will develop tactics and strategies for satisfying consumer and industrial consumer needs.
Prerequisites & Requisites: Take BUAD 251  and BUAD 271  with at least a grade of D-.


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