2017-2018 Academic Catalog 
    Jun 19, 2024  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

BUAD 272 - Marketing Management

3 CR
Through case problems and other learning methods, the student will address the marketing decision-making and planning processes employed by middle and top managers. Using advanced marketing concepts, the student will develop tactics and strategies for satisfying consumer and industrial consumer needs.

Prerequisites & Requisites: Take BUAD 251  and BUAD 271  with at least a grade of D-.