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Apr 25, 2024
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2023-2024 Academic Catalog [ARCHIVED CATALOG]
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BUAD 275 - Principles of Retail Management 3 CR
An introductory course analyzing retail management in the areas of managing supply chains, legal and ethical behaviors, marketing selection and retail location analysis, financial reporting, merchandising and pricing, advertising, and promotion, customer service and retail selling, and store layout and design. Emphasis is placed upon managing the daily operations of the retail industry. Cases and current events related to business practices are utilized.
Requisites: Next Gen ACCUPLACER® reading score of 244, or at least a grade of C in TSRE 55
Course Learning Outcomes:
- Describe the flow of goods and services in a retail environment (e.g., inventory control, supply chain, and risk management).
- Evaluate the impact of laws and regulations pertaining to the role and responsibilities of a retail manager.
- Analyze how logistics and supply chain management achieve a sustainable competitive advantage.
- Evaluate the effectiveness of merchandising decisions in the retail industry.
- Describe how technology (e.g., customer databases, integrated systems, and buying and sales forecasting systems) is used to support retail businesses.
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