2020-2021 Academic Catalog 
    May 18, 2024  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

BUAD 251 - Principles of Marketing

3 CR
The functions of the marketing mix are analyzed as to how they interact with each other, with other business functions through electronic commerce, and with several components of the business environment. Understanding of these marketing functions is developed through a study of a variety of applied marketing problems, exercises, internet searches, and business case histories. Lab Fee

Course Learning Outcomes:
  1. Analyze and apply marketing strategies.
  2. Analyze and apply the 4P’s of marketing: product, price, place, and promotion.
  3. Analyze the task of creating and launching a new product.
  4. Communicate and solve ethical and societal dilemmas in marketing.