2017-2018 Academic Catalog 
    
    Apr 19, 2024  
HELP
2017-2018 Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUAD 272 - Marketing Management

3 CR
Through case problems and other learning methods, the student will address the marketing decision-making and planning processes employed by middle and top managers. Using advanced marketing concepts, the student will develop tactics and strategies for satisfying consumer and industrial consumer needs.
Prerequisites & Requisites: Take BUAD 251  and BUAD 271  with at least a grade of D-.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Catalog Navigation
  Publication Home
  General Information
  General Admissions
  Academic Records
  Financial Information
  Instructional Information
  Degree and Certificate Requirements
  Associate Degree and Certificate Programs
  Course Descriptions
  Advisory Committees
  Staff Directory
  Staff Credentials
  Archived KCC Academic Catalogs